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Italian Luxury Alliance in Zurich
Discover the excellence of Made in Italy in the heart of Switzerland
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Discover the excellence of Made in Italy in the heart of Switzerland
Italian Luxury Alliance in Zurich
The Italian Chamber of Commerce for Switzerland invites you to an exclusive event dedicated to Italian luxury and Made in Italy design, where elegance, glamour, and craftsmanship come together in a unique experience.
Where? Flagship store Technogym – Pelikanstrasse 5, 8001 Zurich
An exclusive experience bringing together prestigious brands such as Technogym, Panerai, Explora Journeys, Campari, Natuzzi, Astara, and Giorgio Armani, offering a unique opportunity for networking and discovering Italian excellence in design, watchmaking, wellness, and luxury lifestyle.
Why attend Italian Luxury Alliance?
An exclusive Journey in the world of Italian luxury
Exclusive access to Italian luxury brands
High-level networking
A unique sensory experience
Italian Style Aperitivo
An unmissable experience for those who love luxury and Made in Italy.
Italian Luxury Alliance & Milano Design Week
The Italian Luxury Alliance on 16th April will take place immediately after Milano Design Week as the Fuorisalone of the Salone del Mobile di Milano (April 16 2025) to celebrate the uniqueness of Made in Italy design as an icon of elegance, prestige and value.
In Zurich, the Italian Luxury Alliance will reflect the importance of Italian Design Day, which is celebrated and recognised throughout the world, with an extensive programme of promotional events around the world. Every year, especially for this occasion, hundreds of testimonials become storytellers, presenting design and Italy’s outstanding creativity. The Italian Design Day has established itself as an effective tool to support the promotion of design and the internationalisation of a strategic industrial sector for Italian exports.
Event Program
A journey through Italian design, elegance, and tradition
6:30 PM – Welcome & Guest Registration
6:45 PM – Presentation of Italian Luxury Alliance
7:00 PM – Introduction to Luxury Brands
7:15 PM – The Uniqueness of Made in Italy, Dr. phil. Antonio Scarponi (Zurich University of the Arts)
7:45 PM – Italian Style Aperitivo
8:30 PM – Closing of the Event
Discover the charm of Made in Italy luxury with a touch of exclusivity.
Partners & Special Experience
Thanks to our partnership with Calabria Straordinaria and Edelweiss, you will have the opportunity to explore a selection of luxury resorts by the sea and in the mountains, perfect for a stay immersed in Italian elegance and wellness.
A unique experience for those who love luxury, design, and premium hospitality.
Exclusive Event with Limited Availability
EVENT SOLD OUT
